The continuing education market is increasingly competitive for associations’ today, disturbing organizations revenue from education. This presentation will offer a model for elevating the quality and relevance of association education, called the three layer cake of success. During this webinar we’ll walk through three cases drawn from real world challenges and opportunities for next steps derived from the model. Additionally, participants will acquire an audit tool their associations can use to stimulate conversation about their strengths, gaps, and where they may want to consider prioritizing resources to elevate their continuing education offerings to stand out from the crowd.