Healthy conferences change. Their organizers adapt to new contexts, society trends and business shifts. Those conferences that don’t change become stale, stagnate and stuck in a rut..

Some meeting professionals sense that we are in the midst of radical change. The kind that only happens once in every decade.

While no one is absolutely sure what is ahead, talking about it allows us to position our conferences for a changing world. Here are some seismic conference and attendance shifts that your conference needs to adapt and adopt now.

After attending this session, the participant will be able to:
1. Describe how engagement will drive conference attendance.
2. Explore how investment in conference attendee participation experiences will outweigh investment in production experiences.
3. Identify two to three trends that you should consider and adopt now in your own conference planning.