This is a deep-dive into differentiation, uniqueness, storytelling and branding. Step back from the day-to-day operations to assess how members experience your association and consider the role of concierge, convenience and curiosity as strategy. You’ll develop a milestone map and rethink “engagement” in today’s rapidly changing environment.

As a successful association executive, you know what it takes to work with volunteer leaders, energize staff and continually challenge yourself to keep your association moving ahead. You may have also noticed that it is not as easy as it used to be. Membership may be declining. Non-dues revenue isn’t as easy to come by, and more competitors than ever are vying for your members’ attention.

If you’re a CEO, COO or assistant executive director, you don’t want to miss Association Strategy Circles, a unique program created and facilitated by Mary Byers, CAE in partnership with the Indiana Society of Association Executives. Strategy Circles are facilitated meetings designed to help you create a clear vision for the future and a strong action plan for the present, despite the challenges and responsibilities swirling around you each day.

You will meet with Mary quarterly in Indianapolis throughout 2016. She will challenge your thinking and teach you how to identify the steps necessary to create a vibrant, healthy and relevant association. Earn 24 CAE credits for attending all four sessions. Plus, TNSAE members receive the member discount of $600. That’s only $25 per credit hour! Review all of the details and register online at www.isae.org/ASC.