At its core, a story is about conflict between expectation and reality, imbalance and opposing forces. That’s why there is always a problem to be solved in a story. Both business people & storytellers use story to address these opposing forces in our groups.

Stories are universal across cultures, throughout history and around the world. As worlds change, association professionals can use story-telling and insights about story’s purpose to empower and educate their groups on ways to manage the uncertainty and see the possibilities in change.

Experience the power of a variety of ways to tell a story. Turn over a new page in your learning to find the passion and purpose that lives inside our stories that can help us better serve our clients, our colleagues, our organizations and our friends & family. Leave with new activities and new insights into how to incorporate these stories in your personal and professional life.

Objectives:

1. Describe and understand a variety of story-telling structures and formats
2. Explain how story-telling helps association professionals navigate their way around obstacles
3. Discover ways in which story-telling can help better serve the needs of clients, colleagues, and organizations