Your members are bombarded with too much messaging and too little time, resulting in brain clutter. Competing priorities and distractions make it harder than ever to drive and inspire action – and it’s only going to get worse!

What we know about the brain and how humans perceive and connect with messaging has advanced tremendously in the last few years. It’s imperative you understand how neuroscience is the driving factor behind unlocking effective member acquisition, retention and non-dues revenue.

You will learn how the brain makes a buying decision and how it reacts to specific stimuli and messaging. You will also learn proven tactics, strategies and approaches to gain new members, keep more of the ones you have and drive higher non dues-based revenue.

Some key takeaways:
1. Understand the critical process, speed and emotion to unlocking the mystery of decision making
2. Learn the critical steps to ensuring your messaging connects to the right parts of the brain at the right time
3. Identify the primary message “violators” that associations are guilty of committing