It’s a question those of us in business have asked time and time again – “What’s my ROI on social media?” How often have you tried — in vain — to calculate your return on investment in digital and social media? In this session, Spencer Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.

Learning objectives:
• Understand why Return on Investment (ROI) is one of the most simple math problems there is…until it isn’t.
• Establish what people really want to know when they’re asking “What’s our ROI?”
• Discover why being the most talented or most well-known person/company can actually work against you.
• Understand the metaphor of “wearing you own band’s t-shirt” and why you should stop doing it right now.