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VERSION:2.0
PRODID:-//Tennessee Society of Association Executives - ECPv4.4.1.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Tennessee Society of Association Executives
X-ORIGINAL-URL:https://joyn.tnsae.org
X-WR-CALDESC:Events for Tennessee Society of Association Executives
BEGIN:VEVENT
DTSTART;TZID=UTC-5:20190117T123000
DTEND;TZID=UTC-5:20190117T133000
DTSTAMP:20260513T222323
CREATED:20181112T191131Z
LAST-MODIFIED:20181112T192952Z
UID:1285-1547728200-1547731800@joyn.tnsae.org
SUMMARY:WEBINAR: Key Interests-Based Advocacy: Simple Steps to Strategic Targeting
DESCRIPTION:Summary\n\n\nMass email campaigns and one-size-fits-all grassroots efforts rarely lead to policy success. Lawmakers at any level\, from the state legislatures to local county and city officials\, are rarely persuaded by the same issue\, opinion\, or advocacy tactic. It’s imperative to go beyond simple storytelling and frame both the tactic deployed and the personal story shared according to the individual target. Effective Key Interests-Based Advocacy Campaigns are strategic\, targeting lawmakers with tactics while presenting the ask and story shared according to each official they seek to influence.\n\nDavid Lusk discusses the concepts behind Key Interests-Based Advocacy\, how to leverage it for effective persuasion for any advocacy tactic or campaign\, and reviews real-world applications of how interest groups successfully used this unconventional concept in a number of advocacy settings.\n\nThis three-part session reviews:\n1) The importance of and how to collect advocate stories\n2) Understanding differences in lawmaker targeting\n3) How Key Interests-Based Advocacy can identify “super advocates” for deployment in any tactic\n\n
URL:https://joyn.tnsae.org/event/webinar-key-interests-based-advocacy-simple-steps-to-strategic-targeting/
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