Being an exceptional association leader involves keeping many balls in the air at the same time. There is only so much time and you only have so many hands. Which ball deserves your attention? Consider the time you spend on governance (keeping your leaders happy), recruiting new emerging leaders, versus engagement (sitting with your most influential brokers to ask how you could help them?) Evaluate how you plan and then convey your value to your most important customers. Let’s consider what is priority and what you can delegate to still reach your goals. Think of it as a bit of housekeeping to prepare for passing the gavel to the next team of leaders.

Presented by Melynn Sight
Melynn is a firecracker of positivity and planning. She pours out pure marketing communication strategies that Association Executives like you simply praise.

Melynn is a seasoned sales and marketing executive who got a taste for creating and deploying integrated marketing programs at Sun Microsystems.

She finely honed these skills while playing a lead role inbuilding the product and service portfolio of Xerox for over 20 years.

For the last ten years – she – along with her nSight Marketing team provides valuable insights that associations across the US and Canada clamor for.

She knows her stuff, she loves her work, and it shows.