In 2015, eMarketer reported that average time spent on digital video consumption passed time spent on social networks. And the pace of growth continues to rise, with more video content created every 30 days than in the last 30 years of broadcast television. It is time for your association to have a video strategy … or risk being left behind.

But with such competition for attention, your association’s video needs to stand out and communicate your message in engaging ways. In this webinar, we’ll look at key broadcast journalism tactics and success stories from a variety of associations to give you the knowledge to craft a video strategy that is right for your organization, mission and budget. You’ll leave understanding key elements of planning, production, editing, and delivery to maximize your success.