BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Tennessee Society of Association Executives - ECPv4.4.1.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Tennessee Society of Association Executives
X-ORIGINAL-URL:https://joyn.tnsae.org
X-WR-CALDESC:Events for Tennessee Society of Association Executives
BEGIN:VEVENT
DTSTART;TZID=UTC-5:20200610T130000
DTEND;TZID=UTC-5:20200610T140000
DTSTAMP:20260423T181448
CREATED:20200601T134638Z
LAST-MODIFIED:20200601T162041Z
UID:1705-1591794000-1591797600@joyn.tnsae.org
SUMMARY:GSAE & TNSAE Present: 10 Steps to Monetizing Your Virtual Events
DESCRIPTION:If we're being honest\, COVID-19 has pushed our association industry to go virtual with events much quicker than we were anticipating or prepared for.  Sure\, many of us were on the path of digital transformation\, but our current global pandemic has certainly fast-tracked our need to embrace the future today.  And with that comes the problem of pricing - how do we provide value and monetize virtual events?\n\nJoin us as we share the 10 components your team needs to discuss when planning your virtual event\, including:\n\n \tHow your value proposition will differ from live events\n \tHow to determine break-even price modeling\n \tMeasuring customer willingness to pay with quick market research\n \tHow to include sponsors with their own unique value proposition\n\nYour team will walk away with a 10-step roadmap you can bring to your next meeting so that you maintain financial sustainability during these uncertain times.\n\n \n\nDr. Michael Tatonetti\, CAE\, CPP\n\nwww.michaeltatonetti.com\n\nMost associations make great content\, but they aren't properly channeling their content to monetization for financial sustainability.  As a veteran content executive of over 16 years\, Dr. Michael has partnered with organizations to guide their content marketing and monetization plan - and grown revenues by over 20%.  Dr. Michael is both a Certified Association Executive and Certified Pricing Professional.  He earned his Bachelor of Science and Master of Arts from Liberty University and Doctorate in Nonprofit Leadership from West Coast Bible College and Seminary. Photo in files.\nThank You to our Sponsor: Chattanooga Tourism Company
URL:https://joyn.tnsae.org/event/gsae-tnsae-present-10-steps-to-monetizing-your-virtual-events/
END:VEVENT
END:VCALENDAR