The biggest distinction between a trend and a fad is time. Fads fade over time whereas trends tend to solve problems or provide better solutions and often improve over time. Trends have the power to influence and change behavior.

In this webinar, Sheri will discuss five consumer trends associations shouldn’t ignore and raise questions to consider as you plan for the future: 
1. Cord-Cutters
2. Sharing Economy
3. Customer Service
4. Loyalty
5. Flexibility & Community

Avenue M Group is a research and consulting firm with in-depth expertise in examining why members and prospects believe in brands, organizations and missions.