The Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Rural communities are losing population fast.

It’s imperative that you understand the changing demographics all around you and how they affect your association and your members’.

And the changes take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. This presentation will focus on changing demographics and how these changes affect your business today and tomorrow. You’ll learn:

• The five biggest findings from the latest Census and what they mean for your association and your members associations right now
• Specific implications for all aspects of your business (sales, marketing, recruiting & retention, human resources and customer service) will be reviewed. Do’s and don’ts will be covered.